As a community based healthcare system, PPH has many tentacles, each with their own look and feel. We designed a new brand identity that symbolizes that interconnectivity of the community being served as well as the internal community.
We developed marketing tools such as a quarterly newsletter to enable the institution to overcome lots of bad press, with positive stories about successes happening across the system. We designed sub-brand identities for the physicians group, women's health group, home care unit as well as a campaign for the PPH Foundation.
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