Urban Discovery Academy is a BRAND new public charter school in downtown San Diego. The school was founded by MaeLin and Principal, Cindy Moser and is near and dear to our hearts.

VIsual Asylum created a visual identity for the school initially to help the team of founding teachers and parents garner support for the idea. Having a cohesive branded look & feel enabled the group to attract parents and teachers to sign on as well as approval from the school district.

We have designed everything from the school uniforms, interior design, exterior signage, enrollment forms, website, print collateral, fundraising materials to the parent volunteer logo, school mascot!

Because of our experience in operating a small business and in helping to lead other non-profit organizations we were equipped to design this school from the bottom, up and inside, out.